MVP-as-a-Service Blog Find Ideas Is my idea BRASS?

Catalogue of growth and margin improvement ideas for consumer goods industry

For Finance Teams

Muck

How is the score calculated?

To determine whether an idea is "Muck" or "Brass," we consider three key factors:

1). Is the search volume increasing? It’s advantageous to be in a growing market.
2). Is there significant competition? While competition can validate an idea, too much of it can make it difficult to stand out.
3). Are enough people searching for the relevant keywords? If search volume is too low, building a business around the idea may be challenging.

Of course, startups aren’t an exact science—very little people were searching for "couch surfing" when Airbnb first launched.

Search Volume

Last 5 years

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Prompt

Copy-paste the following prompt onto Marblism to build this app

Designed specifically for Finance Teams in the consumer goods industry, our software addresses the critical pain points of identifying and validating growth opportunities and margin improvement strategies. By centralizing a comprehensive catalogue of innovative ideas, the platform allows teams to sift through a wide array of potential initiatives quickly, reducing the overwhelming time spent on research and analysis. Through intuitive categorization and filtering options, users can focus on high-impact opportunities tailored to specific market segments and financial goals, streamlining the process for quick decision-making. In addition to idea cataloguing, our software features robust financial modeling tools that enable Finance Teams to assess the potential impact of each initiative on profitability and cash flow. Integrated analytics allow for seamless performance tracking and scenario planning, empowering teams to make data-driven decisions backed by real-time insights. By automating the evaluation process and providing a collaborative workspace for cross-functional teams, our solution alleviates the challenges of misalignment and inefficient communication, ultimately fostering a culture of continuous improvement and strategic growth.

Build it on marblism

Built on marblism