Where there's Muck, there's Brass
Discover and validate startup ideas using AI
1000+ from happy entrepreneurs
Why Smart People Have Bad Ideas
One of the most valuable things my father taught me is an old Yorkshire saying: where there's muck, there's brass. Meaning that unpleasant work pays. Work that people like doesn't pay well, for reasons of supply and demand. The most extreme case is developing programming languages, which doesn't pay at all, because people like it so much they do it for free. What I mean is, if you're starting a company that will do something cool, the aim had better be to make money and maybe be cool, not to be cool and maybe make money.
there is an easier way
When it hurts, they search
Build what they Google not what you think they need
find cool ideas here
1000s of Market-Vetted Ideas
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Frequently Asked Questions
Find answers to common questions about MuckBrass.
What is MuckBrass?
What is our method to score ideas?
To determine whether an idea is "Muck" or "Brass," our AI considers multiple factors including:
1). Is the search volume increasing? It’s advantageous to be in a growing market.
2). Is there significant competition? While competition can validate an idea, too much of it can make it difficult to stand out.
3). Are enough people searching for the relevant keywords? If search volume is too low, building a business around the idea may be challenging.
Of course, startups aren’t an exact science—very little people were searching for "couch surfing" when Airbnb first launched.
How does MuckBrass generate ideas?
Who can benefit from MuckBrass?
What are the main benefits of using MuckBrass?
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